Greater Good Strategy Holiday Card

Greater Good Strategy is a women-led digital marketing agency works with “good-for-the-world organizations and brands.”

To kick off 2023, they wanted to send a card to all of their clients and collaborators that highlighted the all the causes they supported in 2022.

SCOPE

— Illustration
— Layout

The Greater Good Strategy team wanted a black and white illustration style that filled the whole front of the card. The card was mailed around the same time that Greater Good Strategy launched their new website and brand refresh, so I showcased their new brand colors as the only pops of color used highlighting the words “good” and “great/greater” the reinforce the agency name. The back of the card was kept clean with lots of white space as a nod to their new website.